Consumer Insight Consultant

Consumer Insight Consultant

McDonald’s Czech Republic is looking for experienced candidate for a Consumer Insight Consultant role. You will be a co-partner with the brand team and other departments. You would help to identify business and brand-building opportunities within various consumer areas according to long-term strategy and tactical initiatives.

Responsibilities:

• Conducts researches of Consumer & Staff behaviour with the help of agency partners (local & global) and transform gathered data & information into insights, formulate learnings and recommendations;
• Design, execute, analyse, and present qualitative and quantitative market research projects;
• Build & proactively share consumer understanding with the brand team and other departments;
• According to company long-term strategy you would help in co-creating business and marketing objectives.

Required Qualifications:

• University Degree (Sociology, Psychology, Marketing or Economics);
• 3+ years experiences in consumer market research, from the side of client or agency
• Background and strong knowledge of market research is a must;
• Strong analytic skills - able to synthesise, identify a coherent narrative and communicate clear findings from multiple sources;
• Strong communication skills;
• Advanced written and spoken English;
• Ability to collaborate and build alliances with a wide range of internal stakeholders and external partners.

What do we offer?

• The opportunity to work for one of the largest foodservice retailer chains in the world
• Comprehensive benefits package including: mobile phone allowance, contribution to education and leisure activities, pension or life insurance contribution, meal allowance, flexible working hours, laptop, transport allowance , refreshments at the workplace and many others..
• Complimentary professional psychological counselling services dedicated to promoting the overall well-being and mental health
• Financial bonus for referring a candidate
• English language courses
• Multisport card
• Possibility to work from home
• 3 sick days a year
• 25 paid vacation days for everyone
• Opportunities for growth
• And lots of little things during the year